John Heinrichs

John Heinrichs

Associate Professor of Information Systems Management - Mike Ilitch School of Business

328.08 Prentis

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John Heinrichs


In his research, Professor Heinrichs focuses on how information technology can provide business and organizations with optimal placement in the marketplace. His research interests include competitive intelligence, eLearning, knowledge management, search engine optimization (SEO), and inbound marketing. He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.

Heinrichs has taught a variety of classes in the Mike Ilitch School of Business and the School of Library and Information Science. These classes include: ISM 3630: Business Information Systems, ISM 5994: Software Applications for Business, ISM 7994: Digital Content Creation, ISM 7505: Information Analytics: Inbound Information Technology, LIS 6080: Information Technology, LIS 7410: Productivity Tools, LIS 7420: Website Development, LIS 7440: Scripting Applications, LIS 7490: Competitive Intelligence, LIS 7491: Data Analytics, LIS 7492: Information Visualization, LIS 7850: Special Topics, LIS 7990: Directed Studies, and LIS 8410: Issues.

Heinrichs is currently teaching:

  • ISM 3630: Business Information Systems
  • ISM 5994: Software Applications for Business
  • ISM 7994: Digital Content Creation
  • ISM 7505: Information Analytics

Professional experience:

  • Wayne State University, 2000-present
    • Associate Professor: Information Systems and Management Department; 2013-present
    • Associate Professor: School of Library and Information Science; 2009-2013
    • Assistant Professor: School of Library and Information Science; 2003-2009
    • Instructor: School of Library and Information Science; 2002-2003
    • Lecturer: Information Systems and Management Department; 2000-2002
  • The University of Toledo, 1998-2000
    • Lecturer: Department of Marketing & e-Commerce, 1998-2000
  • Berwick, Grantley, and Ramm, 1995 - 1997
    • Consultant
  • IBM Corporation, 1977 - 1995
    • Customer Satisfaction Manager, 1993 - 1995
    • Quality Manager / Facilitator, 1990 - 1993
    • Marketing / Technical Support Manager, 1987 - 1990
    • Advisory Marketing Representative, 1983 - 1987
    • Account Systems Engineer, 1977 - 1983
  • Independent Consultant, 1976
    • Consultant
  • Bowling Green State University, 1976
    • Teaching Assistant: Department of Information Systems, 1976


  • University of Toledo, Ph.D., Manufacturing Management / Information Systems, 2001
    • Dissertation: "Interaction Effects of Strategic Decision Models and Business Intelligence Tools on Knowledge Generation in Manufacturing Firms"
  • Bowling Green State University, MBA, Management Information Systems, 1982
    • Thesis: "Computerized Dental Office Management"
  • University of Toledo, B.S., Mathematics, 1976
    • Area of Concentration: Computers
  • Certified Professional in Inbound Marketing, with Honors
  • Certified Inbound Marketing Full Funnel Specialist, 2012
  • COS Designer Certification, 2015
  • Certification in Production and Inventory Management from the American Production and Inventory Control Society, 1997
  • Microsoft Office Master Certification, 2005
  • Microsoft Certified Application Specialist - Windows Vista; February, 2008

I have focused on enhancing skills in the application of inbound information technology to helping organizations gain competitive advantage. To that end, I have earned the "Inbound Marketing Certification", the "HubSpot Certification" and the "Design Certification".

Research Interests

  • Competitive Intelligence
  • eLearning
  • Knowledge Management
  • Search Engine Optimization
  • Web Design and Development
  • Social Network Analysis; Social Media Usage
  • Inbound Marketing


 My WSU ResearchConnect Publications

Awards and Honors

  • 2015 Winner of the Sue Garr Innovative Teaching Award
  • 2011 Winner of the Decision Science Institute Conference Best Track Paper Award for the Information Technology track
  • 2008 Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence
  • 2008 Winner of the American Institute of Higher Education International Conference Best Business Paper Award
  • Featured in the July 13, 2006 Life @ Wayne newsletter for Distance Learning System Award
  • 2006 Winner of the Sonic Foundry's Rich Media Impact Awards
  • Featured in the 2006 Sonic Foundry Mediasite Case Study
  • 2006 Scholarship award winner for the EduComm Conference
  • 2005 Winner of the Seoul Journal of Business Outstanding Paper Award
  • 2005 Nominee for the Wayne State University President's Award for Excellence in Teaching
  • 2000 PASS (Professional Association of SQL Specialists) 2nd place Award winner for innovative use of SQL technology.
  • 2000 Comshare Annual Report: Featured in recognition of leading edge use of business intelligence software applications.
  • 2000 Microsoft Business Case Review: Featured for innovative use of technology in the classroom.
  • 2000 FSForum Business Case: Featured for educating future business leaders on application of technology.
  • 2000 Comshare Business Case Review: Featured for application of decision support tools.
  • 1999 Decision Science Institute Instructional Innovation Award finalist for "An Integrative Data Mining Approach for Teaching Knowledge-based Business Decision Models".
  • 1994 SPSS Annual Report: Featured in recognition of leading-edge customer satisfaction applications.
  • 1977 Region III American Production and Inventory Control Society (APICS) award for "Using the Box-Jenkins Technique for the Prediction of Local Advertising Sales".
  • Member of the Honorary Chapter of Alpha Iota Delta in the Decision Sciences.

Program Innovation and Development Fund Grant

Sponsor: Wayne State University Graduate Program
Title: Inbound Information Technology Concentration: The Future for the Growth of the School of Business Administration
Awarded: January, 2015
The IIT concentration for the MBA program will consist of three highly integrated courses focused on ensuring students have market-ready, in-demand skills. Currently employed MBA students can quickly demonstrate a return on their educational investment in as few as 20 weeks using the new School of Business Administration (SBA) course delivery model. Thus, these three highly integrated courses will uniquely position the SBA as an innovator in the application of content creation tools and inbound information technology techniques currently demanded by the marketplace.